If you're considering opening a serviced office, coworking space or other flexible workspace then a robust, feasibility and business plan is crucial. Our feasibility, market research and business start up plans are carried out in two stages and cover initial planning stages right through to launch and beyond. We also deliver on a wide range of bespoke industry research requests.
Our plans are used to assess the viability of a new location by defining local and regional demand which in turn will identify the ideal layout, fit-out and culture needed to resonate with that demand. They are also used to support investment proposals, finance and equity proposals and stakeholder presentations.
Stage 1: A Market Study
- Supply and demand for workspace product in the chosen location
- Gaps in the workspace market & opportunities
- Competitive research analysis and benchmarking within your specific area. (serviced office, coworking, shared space, business center)
- Forecasts on how the local and regional market is likely to evolve
- External environmental factors which will affect desk, seat and workspace prices.
- Achievable serviced revenue projections
- Projected seat and desk occupancy rates
- Expected member profile (permanent, day use, lounge, hot-desk, virtual, event)
Stage 2: Development of a Financial & Business Model
On the basis of the Market Study, we then develop a tailored Financial & Business model. The Financial Model sets out operational projections to include capital and operational expenditure, cash flows, break even points, profit & loss projections, and desk, virtual, lounge, hot & resident revenue segmentation. The Business Model maps out areas core areas to include concept planning, operational decision making, value proposition, key workspace partnerships, customer segmentation, revenue sources, target market and optimal size.
Our Plans have been employed many times to successfully raise finance for start up spaces and to provide third party assessment for stakeholders, potential investors and private equity funds.