Sponsorship, event tickets, food & beverage and 3rd party affiliate schemes are among the most utilized strategies for generating top-up coworking revenues. Each merit a separate post so for now, we’re focusing on the underutilized low hanging fruit….
There are now 10,000 coworking spaces around the world and landlords and building owners are taking an interest in the industry. With this, there are huge opportunities for operators
If you manage a coworking or shared work space then you may be curious to find out what organic and online marketing strategies actually work for coworking spaces.
The 3rd Place can be described as all the in-between type spaces which were, until now unusable as workspace. It could be a train station, a public space, an urban park, a roof terrace, a coffee shop, a tube ride, or….a coworking space
If you operate a coworking space you will understand the key ingredients to success: Harness the value of your coworking community, generate member loyalty, encourage referrals and increase retention
If you manage a coworking or shared work space then you may be curious to find out what online marketing strategies actually work for coworking spaces
Some thoughts on how the Coworking industry might evolve in 2016
Broker Channels are very much part of the Flexible Workspace Industry but do they add sufficient value for what they charge?
With more coworking spaces opening and more real estate landlords taking an interest in the coworking scene, there are big opportunities for partnerships
Setting up flexible workspace isn't easy. The trick is to be aware of the hidden revenue streams beyond the renting of office space and implementing an infrastructure that will allow these revenues to flow in
If you’re running a serviced office business, a shared office or a coworking space then you will have multiple relationships with third parties
Here we focus on leveraging shared space revenues by connecting with 3rd party networks. Uncover local networking events particularly those that touch on enterprise, start up and business growth
Email Marketing is a fantastic way to enhance your brand andseek to upsell to existing office clients as well as remarketing to lost leads, promoting special offers and discounts such as meeting room coupons or free trial days
Virtual Office purchases, Meeting Room reservations and Day office bookings easily lend themselves to e-commerce whereby prospects can discover
Office Brokers and channel partners now account a significant portion of serviced office leads and should not be ignored
A sure way to grow your flexible workspace business is to take on partners whereby in exchange for funds you give a third party an equity share of your business
Events are a wonderful coworking marketing tool as they introduce potential new customers to your Space and raise brand awareness in your local community. As such, you want to think of them more as a long term marketing tool
Key to setting up a coworking space is the ability to harness the value of your coworking community and generate customer loyalty, encourage referrals and increase retention.
If you’re opening a coworking space and don’t already own an office building, then you'll likely be entering into a commercial lease with the building owner